Implement and manage recurring email marketing campaigns targeting both existing customers and potential leads. Additionally, develop a customized Salesforce dashboard to meticulously track and optimize ROI metrics
Oversee a dynamic team of marketers and developers tasked with the maintenance and enhancement of over 10 company URLs. Additionally, spearhead lead status management and conduct regular website performance meetings to drive continuous improvement.
After thorough analysis of acquired companies' websites, conducted strategic assessments to decide whether to integrate brands or maintain standalone entities, considering factors such as brand recognition, SEO findings, and digital assets. Implemented and managed SEO strategies, crafted compelling title and meta tag descriptions, and strategically incorporated relevant backlinks to enhance site visibility and performance.
Conceptualized, executed, and meticulously monitored 12+ paid search campaigns, achieving an impressive ROI of over 140% while continuously optimizing for enhanced performance and conversion rates.
With over five years immersed in Salesforce, adeptly navigating lists, generating comprehensive reports, and diligently following up on leads and opportunities to drive optimal outcomes.
From whipping up logos and eye-catching fliers to diving deep into Google Ad ROI and sending out those killer email campaigns, I've been all over the digital scene, making things happen.
Hey y’all! I’m Michael, a Digital Marketing Director originally from Louisiana, now happily settled in Dallas, TX. With a passion for all things digital and a knack for strategic marketing, I’ve spent over eight years navigating the ever-evolving landscape of online advertising and brand promotion.
In both my personal and professional life, I believe in the power of creativity, data-driven decision-making, and continuous learning. Whether I’m strategizing a new marketing campaign or exploring the trails of Texas or Louisiana, I’m always eager to embrace new challenges and opportunities for growth.
Let’s connect and see how we can make some digital magic together!
Working with Michael has been an absolute pleasure. Their strategic approach to digital marketing has significantly boosted our online presence and brought tangible results to our business. Their passion for the outdoors and adventure also brings a refreshing energy to our collaborations.
Seriously, if you need someone for digital marketing, go with Michael. They're not just good at what they do; they're fun to work with too. Always bringing positive vibes to the table!